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/ E-Retailers
Penney makes the transition to a new chief marketer
The retailer makes a changing of the guard for the top marketing job.
Posted 07/19/2011Mark BrohanPost a comment
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/ E-Retailers
Penney’s Back-to-School campaign hits teens from all sides
J.C. Penney’s Back-to-School marketing blitz includes viral video, web, mobile, TV and stores.
Posted 07/14/2010Bill Briggs1 comments
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