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  • / E-Retailers

    Jordan, Elway & Gretzky Play in New Web Venture

    Sports greats John Elway, Michael Jordan and Wayne Gretzky have teamed up to launch an Internet site that will offer expert advice from top athletes and sell goods for sports, outdoor and fitness enthusiasts. Their new company, MVP.com, also announced an alliance with CBS Corp. that will trade $85 million in advertising and promotions over four years for an equity stake. In a related deal, MVP.com will acquire and operate the online retail...

    Posted 01/19/2001Don DavisPost a comment

    Sports greats John Elway, Michael Jordan and Wayne Gretzky have teamed up to launch an Internet site that will offer expert advice from top athletes and sell goods for sports, outdoor and fitness enthusiasts. Their new company, MVP.com, also announced an alliance with CBS Corp. that will trade $85…

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