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  • Why CSN Stores became Wayfair

    / E-Retailers

    Why CSN Stores became Wayfair

    At the IRCE Focus: Web Design + Mobile Commerce show, Wayfair’s Mike O’Hara said the e-retailer saw that e-retailing’s future is all about branding. Consumers were increasingly searching by retailer name, rather than by product. These changes helped compel Wayfair to embark on a major branding and design effort.

    Posted 02/11/2014Allison EnrightPost a comment

    At the IRCE Focus: Web Design + Mobile Commerce show, Wayfair’s Mike O’Hara said the e-retailer saw that e-retailing’s future is all about branding. Consumers were increasingly searching by retailer name, rather than by product. These changes helped compel Wayfair to embark on a major…

    Related Content:Wayfair

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