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  • The hidden buying motivator: Trust

    What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.

    Posted 09/30/2004Internet RetailerPost a comment

    What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.

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