MIT Sloan School of Management

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

1 - 1 of 1 Results

  • The hidden buying motivator: Trust

    What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.

    Posted 09/30/2004Internet RetailerPost a comment

    What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.

Advertisement

Advertisement