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Channel Intelligence hires electronics vet to head up its SellPath product

Channel Intelligence has hired Mitsubishi Digital TV executive Vik Murty as vice president of the SellPath Manufacturer Solutions product line, which helps direct consumers from a manufacturer’s web site to retailers who have a desired item in stock.

Posted 09/10/2007Paul DemeryPost a comment

Mitsubishi drives its ad campaign entirely to the web

Mitsubishi Motors was so pleased with the response it received from its first-ever combination TV and web advertising campaign during last year’s Super Bowl that the auto maker is staging an encore -- this time entirely on the Internet.

Posted 08/05/2004Paul DemeryPost a comment