/ E-Retailers

Major League Baseball uses the web for instant World Series gratification

Working with Amazon unit CreateSpace, Major League Baseball and A&E Home Video offer DVDs of World Series games between the Colorado Rockies and Boston Red Sox within hours of each game’s end. DVDs can be purchased for $14.95 on Amazon.com or MLB.com.

Posted 10/25/2007Don DavisPost a comment

/ Technology

MLB Advanced Media adds more bases to its gift card program

MLB Advanced Media is working with Blackhawk Network Inc., a prepaid card and payments network and a subsidiary of Safeway Inc., to sell gift cards at participating retail locations that recipients can then use for purchases at MLB.com.

Posted 07/05/2007Kurt PetersPost a comment

/ Technology

MLB.com looks for a hit with new online games section

A new games section is helping MLB Advanced Media diversify its online product base and attract even more attention from the more than 1 billion visitors who click on MLB.com every year.

Posted 02/22/2006Mark BrohanPost a comment

/ Technology

MLB.com looks into the past to build content for the future

A new customer relationship management system that MLB.com is installing from SAS will help Major League Baseball use past site search information to deliver more effective online promotions that could boost e-commerce sales.

Posted 03/11/2005Kurt PetersPost a comment

/ E-Retailers

MLB.com/Shop hits a home run with sales up 41% last year

Business is brisk at MLB.com/Shop as 2004 web sales hit around $71 million, up 41% from $51 million in web sales in 2003.

Posted 03/09/2005Kurt PetersPost a comment

MLB.com switches site operations to GSI Commerce

MLB Advanced Media is switching the e-commerce, fulfillment and customer service operations of MLB.com to GSI Commerce Inc. from Digital River Inc.

Posted 12/15/2003Kurt PetersPost a comment

/ Marketing

Major League Baseball pitches web features to score with online tickets

Major League Baseball is scoring big with online ticket sales sparked by self-service features, including one that lets fans see the view from particular stadium sections before making a purchase.

Posted 08/15/2003Paul DemeryPost a comment

/ Press Release

MLB.com At Bat nets 5 millionth download in 2012

Year-end records falling in July as At Bat continues to rank as top-grossing sports app.

Posted 07/25/2012