/ Technology

Little guys cozy up to mobile ads

Small and mid-size retailers are juicing up mobile marketing plans.

Posted 08/25/2011Kevin Woodward1 comments

Related Searches:Industry Average Conversion Rates

/ Technology

For Walgreens, mobile commerce is just what the doctor ordered

More than 25% of the retailer’s online prescription refills are scanned via its mobile app.

Posted 08/04/2011Kevin WoodwardPost a comment

Related Searches:Drugstore

/ Technology

ShopSavvy surfs a longboard into mobile advertising

Longboard network ads surface in the ShopSavvy mobile app.

Posted 07/14/2011Kevin WoodwardPost a comment

Related Searches:Shopsavvy | Longboard Media

/ Technology

ValueClick buys mobile ad network Greystripe

The owner of Commission Junction pays $70 million for the company.

Posted 04/25/2011Thad Rueter1 comments

Related Searches:Greystripe | Commission Junction

/ Marketing

Online ad revenue increases nearly 15% in 2010, a report says

Search ads comprise 46% of online ad spending, says the Interactive Advertising Bureau.

Posted 04/13/2011Allison EnrightPost a comment

Related Searches:Iab Allison

/ Technology

40% of marketers are reaching out to mobile consumers

And another 35% plan to add mobile marketing in the next year, Forrester Research reports.

Posted 03/08/2011Katie DeatschPost a comment

/ Technology

Mobile and social media marketing spending set to increase in 2011

A ValueClick survey also indicates higher marketing spending this year on videos. 

Posted 02/23/2011Thad RueterPost a comment

/ Marketing

Why social and mobile could represent a potent advertising combo

There’s plenty of opportunity, and the risks are small, an analyst says.

Posted 10/13/2010Katie DeatschPost a comment

/ Marketing

Mobile local ads are projected to hit $2.02 billion in 2014

Location-based ads will heat up as more marketers go digital, BIA/Kelsey says.

Posted 09/30/2010Bill SiwickiPost a comment

/ E-Retailers

E-retailer Bluefly reaches out to shoppers through their TV screens

Bravo TV ads include bar codes that viewers can scan with their phones.

Posted 09/29/2010Nesli KarakusPost a comment