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/ Marketing

Custom iPad app saves retailer money and polishes its image

Arhaus Furniture app communicates with the store’s fulfillment and delivery systems.

Posted 08/12/2010Allison EnrightPost a comment

Arhaus Furniture app communicates with the store’s fulfillment and delivery systems.

/ Marketing

Geolocation apps aren’t a gold mine for advertisers—yet, study says

Few consumers are using mobile geolocation apps, Forrester Research says.

Posted 07/28/2010Katie DeatschPost a comment

Few consumers are using mobile geolocation apps, Forrester Research says.

/ Marketing

Mobile ads are hot, but search ads show the biggest long-term growth

While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.

Posted 05/21/2010Internet RetailerPost a comment

While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.

/ Technology

More than half of companies are ready for mobile advertising, study says

57% of companies surveyed in the fourth quarter by Unica Corp., a provider of online marketing technology and services, said they either already use mobile marketing tactics or plan to in 2010.

Posted 03/16/2010Paul DemeryPost a comment

57% of companies surveyed in the fourth quarter by Unica Corp., a provider of online marketing technology and services, said they either already use mobile marketing tactics or plan to in 2010.

/ Technology

Mojiva brings the iPad and other tablets into its mobile ad network

Mojiva has been helping advertisers create mobile ads designed for the screens of the iPhone, Android and BlackBerry smartphones, and runs those ads on its ad network. It now will work with the larger format of tablets.

Posted 02/25/2010Paul DemeryPost a comment

Mojiva has been helping advertisers create mobile ads designed for the screens of the iPhone, Android and BlackBerry smartphones, and runs those ads on its ad network. It now will work with the larger format of tablets.

/ E-Retailers

Apple buys a mobile ad firm

Apple has agreed to pay a reported $275 million to acquire Quattro Wireless, a mobile ad network and platform that allows advertisers to target mobile users with ads. The move marks Apple`s first direct foray into the field of advertising.

Posted 01/05/2010Zak StamborPost a comment

Apple has agreed to pay a reported $275 million to acquire Quattro Wireless, a mobile ad network and platform that allows advertisers to target mobile users with ads. The move marks Apple`s first direct foray into the field of advertising.

/ Technology

Google pays $750 million for a mobile ad technology company

Google has agreed to acquire AdMob for $750 million in stock. “Mobile advertising has enormous potential as a marketing medium and AdMob has already made exceptional progress in a very short time,” a Google executive says.

Posted 11/09/2009Zak StamborPost a comment

Google has agreed to acquire AdMob for $750 million in stock. “Mobile advertising has enormous potential as a marketing medium and AdMob has already made exceptional progress in a very short time,” a Google executive says.

/ Technology

Mobile marketing firm acquires mobile advertising network

SmartReply, a mobile marketing company that specializes in voice and text messaging for retail brands, has acquired mSnap, a mobile advertising network also aimed at retail brands, and aims to hook up SmartReply clients with mSnap’s ad network.

Posted 03/23/2009Katie DeatschPost a comment

SmartReply, a mobile marketing company that specializes in voice and text messaging for retail brands, has acquired mSnap, a mobile advertising network also aimed at retail brands, and aims to hook up SmartReply clients with mSnap’s ad network.

/ Technology

U.S. mobile search ad revenues will hit $1.4 billion in 2012

U.S. mobile search advertising revenues will grow to $1.4 billion in 2012 from $33.2 million this year, a 112% compound annual growth rate, says market research firm The Kelsey Group.

Posted 09/14/2007Don DavisPost a comment

U.S. mobile search advertising revenues will grow to $1.4 billion in 2012 from $33.2 million this year, a 112% compound annual growth rate, says market research firm The Kelsey Group.

Related Searches:Cannibalization

Mobile search ad revenue to hit $715 million in 2011

By 2011 mobile search will account for around $715 million, almost 15% of a U.S. mobile advertising market worth nearly $4.7 billion, according to new research from eMarketer.

Posted 07/24/2007Don DavisPost a comment

By 2011 mobile search will account for around $715 million, almost 15% of a U.S. mobile advertising market worth nearly $4.7 billion, according to new research from eMarketer.

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