/ Technology

App-connected cars will drive new advertising opportunities

One-fifth of U.S. and Western European cars will be connected to apps by 2017.

Posted 03/25/2013Amy DustoPost a comment

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/ Technology

M-commerce vendor Augme Technologies raises $6.6 million in a stock sale

Augme has worked with such retailers as Macy’s on mobile marketing campaigns.

Posted 01/31/2013Katie DeatschPost a comment

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/ Marketing

Marketers embrace Facebook’s mobile ad units

20% of ad spending on the social network goes to mobile, says a new report.

Posted 01/07/2013Zak StamborPost a comment

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After Facebook and Twitter successes, eMarketer revises its mobile ad sales predictions

U.S. mobile ad sales will soar 180% to $4.06 billion this year.

Posted 12/18/2012Bill SiwickiPost a comment

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/ Technology

Twitter will generate more mobile ad revenue than Facebook

But that’s set to change next year, eMarketer predicts.

Posted 09/07/2012Zak StamborPost a comment

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/ Technology

Is foursquare checking into advertising?

The check-in app is adding business updates from the places app users frequent.

Posted 07/19/2012Katie DeatschPost a comment

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/ Marketing

U.S. digital ad spending will exceed $67 billion by 2016

Internet ads will command one of five advertising dollars by then, a report says.

Posted 07/03/2012Thad RueterPost a comment

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/ Marketing

Paid search spending increases nearly 16% in Q2

Mobile accounts for 14% of U.S. search ad dollars, IgnitionOne says.

Posted 06/28/2012Thad RueterPost a comment