/ Technology

Mobile specialist Where Ads takes the PayPal name after being bought by eBay

The location-based mobile ad platform is now called PayPal Media Network.

Posted 05/02/2012Katie DeatschPost a comment

Related Searches:Redlaser | Milo

/ Technology

CVS’s updated mobile app lets smartphones double as loyalty cards

The app enables users to store their loyalty card data in their smartphones.

Posted 05/02/2012Katie DeatschPost a comment

Related Searches:Usablenet | Cvs | Pharmacy

/ Marketing

Walgreens customers are scanning and texting

Its Refill by Scan app has taken off, and one million customers ask for texts.

Posted 03/08/2011Bill SiwickiPost a comment

/ Marketing

GNC supplements its m-commerce site with a mobile app

The app lets users store a loyalty card and use it for in-store and mobile purchases.

Posted 02/09/2011Katie Deatsch1 comments

/ Marketing

U.S. mobile marketing investments will surpass $1 billion in 2011, Forrester predicts

Mobile will merge with social media and location-based programs, study finds.

Posted 02/03/2011Katie DeatschPost a comment

/ Marketing

Groupon cozies up to merchants with free mobile app

The bar code scanning app helps smartphone-touting staff redeem and track “Groupons” coupons.

Posted 11/10/2010Katie DeatschPost a comment

Related Searches:Webinar

/ E-Retailers

Toys ‘R’ Us boosts its mobile efforts

The retailer adds scanners in stores so shoppers can redeem mobile coupons.

Posted 11/10/2010Katie DeatschPost a comment