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mobile commerce, This Week

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  • Putting retailers’ omnichannel capabilities to the test

    Putting retailers’ omnichannel capabilities to the test

    In the final shopping days before Christmas an optimistic Internet Retailer editor set out to check off the last gifts on her holiday list in an online-to-store shopping journey. She returned a little cranky.

    Posted 02/01/2016Allison EnrightPost a comment

    In the final shopping days before Christmas an optimistic Internet Retailer editor set out to check off the last gifts on her holiday list in an online-to-store shopping journey. She returned a little cranky.
  • When an app is NOT an app

    / Mobile Commerce

    When an app is NOT an app

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

    Posted 10/07/2014Bill SiwickiPost a comment

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.
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