/ E-Retailers

SendMe provides subscribers universal access to music

SendMe, a mobile media company that offers subscribers products ranging from ringtones to wallpapers to trivia games, has signed with Universal Music Group to offer songs from the music giant’s massive catalog.

Posted 01/08/2008Don DavisPost a comment

/ Technology

A quarter of consumers see value in mobile marketing messages, study finds

5% of U.S. mobile phone users have participated in mobile marketing programs, and 25% of users are interested in mobile marketing, according to a new study from the Mobile Marketing Association.

Posted 12/14/2007Don DavisPost a comment

Shoppers to commandeer stores’ audio and video systems

Akoo International has introduced m-Venue, which lets consumers use mobile devices as wireless remote controls to activate in-store entertainment and marketing materials on overhead sound systems and video units.

Posted 07/25/2007Don DavisPost a comment

/ Technology

More consumers are watching video on cell phones, and responding to ads

More consumers are watching video on cell phones and they show signs of being receptive to advertising, according to a new report from telecom research firm Telephia Inc.

Posted 06/26/2007Don DavisPost a comment

/ Technology

The game’s at hand—but slowing a bit

On-portal mobile game revenue jumped 61% percent year-over-year to $151 million in Q4 2006, according to research firm Telephia. However, while revenue is growing, it is slowing consistent with a market that is maturing, the research finds.

Posted 03/05/2007Kurt PetersPost a comment

Wake up and smell the cell phone

With mobile technologies, including the Smellphone, hitting the market almost every week and m-commerce soaring overseas, U.S. retailers must prepare for what many experts believe to be an inevitable shift from PC to handheld.

Posted 02/02/2007Kurt PetersPost a comment

Mobile merchandising is not a game that online merchants want to ignore

Merchandising is key to boosting product sales in e-commerce. Game publishers that grab the best shelf space on carriers` small commerce screens, for example, achieve a significant bump in downloads and sales, according to research firm Telephia.

Posted 01/31/2007Kurt PetersPost a comment

/ Technology

Wireless data and m-commerce for digital content on the rise

Mobile data services revenue is up 88% year-over-year for the third quarter of 2006, with revenue hitting nearly $3.5 billion; revenue from the mobile downloading of digital content hit $727 million in the quarter, research firm Telephia says.

Posted 01/19/2007Kurt PetersPost a comment

/ Technology

Gen Yers favor PCs and cell phones over TV, Forrester says

Marketers targeting Gen Yers—customers between the ages of 18 and 26—should focus on interactive marketing and mobile marketing campaigns, according to a new report from Forrester Research.

Posted 09/20/2006Kurt PetersPost a comment

Cellfire launches free mobile coupon service

Cellfire’s free downloadable application delivers coupons to cell phones for in-store use. Hollywood Video, 1-800-Flowers.com and Bath & Body works are among the merchants participating in the new program.

Posted 06/30/2006Kurt PetersPost a comment