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/ Marketing

Major U.K. retailer says hiya to mobile commerce

U.K.-based department store chain Marks & Spencer has launched an m-commerce site. The retailer says it’s the first mobile shopping site launched by a major U.K. high street retailer.

Posted 05/13/2010Katie DeatschPost a comment

U.K.-based department store chain Marks & Spencer has launched an m-commerce site. The retailer says it’s the first mobile shopping site launched by a major U.K. high street retailer.

/ Technology

Consumers are warming to the idea of mobile marketing messages

A study of 1,003 consumers who use mobile phones found 45% might be willing to receive promotions such as coupons or discounts via mobile if they could specify what they receive. 11% said without qualification they would like to receive such messages.

Posted 03/25/2010Zak StamborPost a comment

A study of 1,003 consumers who use mobile phones found 45% might be willing to receive promotions such as coupons or discounts via mobile if they could specify what they receive. 11% said without qualification they would like to receive such messages.

/ Technology

Many consumers would welcome mobile alerts of nearby deals, survey says

Only 1% of consumers say they receive mobile phone alerts about specials at nearby stores and restaurants, but 27% say they would be happy to get such messages, as long as they come from merchants they’ve given permission to send offers, says a new poll.

Posted 10/20/2009Katie DeatschPost a comment

Only 1% of consumers say they receive mobile phone alerts about specials at nearby stores and restaurants, but 27% say they would be happy to get such messages, as long as they come from merchants they’ve given permission to send offers, says a new poll.

/ Marketing

David’s Bridal mobile program highlights prom fashions

David’s Bridal Inc. has launched a service that allows girls to access the latest prom fashions on their mobile phones. David’s Bridal Prom Mobile features a click-through slideshow of the retailer’s latest fashions.

Posted 05/18/2009Katie DeatschPost a comment

David’s Bridal Inc. has launched a service that allows girls to access the latest prom fashions on their mobile phones. David’s Bridal Prom Mobile features a click-through slideshow of the retailer’s latest fashions.

/ Technology

Mobile marketing can cut through clutter to engage customers, report says

Marketing via text messages, mobile web sites or downloadable mobile applications can increase customer engagement, satisfaction and loyalty, Aberdeen Group says.

Posted 12/23/2008Don DavisPost a comment

Marketing via text messages, mobile web sites or downloadable mobile applications can increase customer engagement, satisfaction and loyalty, Aberdeen Group says.

/ E-Retailers

RealNetworks dials up new ringtone services

RealNetworks has developed new mobile device services that will make its ring tone and ringback services available to smaller carriers and enable service providers to offer bundled personalization packages.

Posted 04/09/2008Mark BrohanPost a comment

RealNetworks has developed new mobile device services that will make its ring tone and ringback services available to smaller carriers and enable service providers to offer bundled personalization packages.

/ Technology

New service helps retailers create mobile marketing campaigns

Iamota has launched iamota impact, a service that enables retailers and other businesses to create mobile marketing campaigns. The service sends consumers text messages with brand information, coupons, contests and other content.

Posted 02/28/2008Paul DemeryPost a comment

Iamota has launched iamota impact, a service that enables retailers and other businesses to create mobile marketing campaigns. The service sends consumers text messages with brand information, coupons, contests and other content.

/ E-Retailers

SendMe provides subscribers universal access to music

SendMe, a mobile media company that offers subscribers products ranging from ringtones to wallpapers to trivia games, has signed with Universal Music Group to offer songs from the music giant’s massive catalog.

Posted 01/08/2008Don DavisPost a comment

SendMe, a mobile media company that offers subscribers products ranging from ringtones to wallpapers to trivia games, has signed with Universal Music Group to offer songs from the music giant’s massive catalog.

/ Technology

A quarter of consumers see value in mobile marketing messages, study finds

5% of U.S. mobile phone users have participated in mobile marketing programs, and 25% of users are interested in mobile marketing, according to a new study from the Mobile Marketing Association.

Posted 12/14/2007Don DavisPost a comment

5% of U.S. mobile phone users have participated in mobile marketing programs, and 25% of users are interested in mobile marketing, according to a new study from the Mobile Marketing Association.

Shoppers to commandeer stores’ audio and video systems

Akoo International has introduced m-Venue, which lets consumers use mobile devices as wireless remote controls to activate in-store entertainment and marketing materials on overhead sound systems and video units.

Posted 07/25/2007Don DavisPost a comment

Akoo International has introduced m-Venue, which lets consumers use mobile devices as wireless remote controls to activate in-store entertainment and marketing materials on overhead sound systems and video units.

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