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mobile design, Last 6 Months

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  • When a mobile site beats a responsive design site

    / Mobile Commerce

    When a mobile site beats a responsive design site

    Web-only retailer BeddingStyle.com has unveiled an m-commerce site for smartphones, built with m-commerce platform provider Unbound Commerce. The merchant’s site manager says going with a standalone mobile site was much quicker and more cost-effective than building a responsive design site. And the merchant did not need a tablet site, he adds.

    Posted 04/30/2014Bill SiwickiPost a comment

    Web-only retailer BeddingStyle.com has unveiled an m-commerce site for smartphones, built with m-commerce platform provider Unbound Commerce. The merchant’s site manager says going with a standalone mobile site was much quicker and more cost-effective than building a responsive design site. And…
  • Here’s a site design pitch: Bubbles for nomads

    / Mobile Commerce

    Here’s a site design pitch: Bubbles for nomads

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down the page, a design as unique as the product it sells: air-based nutrition.

    Posted 03/31/2014Bill SiwickiPost a comment

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down…

    Related Content:Responsive Design | Google Shopping

  • Tablet sites must be easy to use, but as functional as desktop sites

    / Mobile Commerce

    Tablet sites must be easy to use, but as functional as desktop sites

    Regardless of whether a retailer creates a tablet-specific site or a responsive design site that serves all devices, including tablets, the site on tablets should offer the same features and functions as the site on desktops, a new Usablenet report finds.

    Posted 03/18/2014Madeline C. AndrePost a comment

    Regardless of whether a retailer creates a tablet-specific site or a responsive design site that serves all devices, including tablets, the site on tablets should offer the same features and functions as the site on desktops, a new Usablenet report finds.

    Related Content:Responsive Design | Tablet Optimization | Survey

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