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1 - 10 of 25 Results
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/ E-Retailers
Apple buys a mobile ad firm
Apple has agreed to pay a reported $275 million to acquire Quattro Wireless, a mobile ad network and platform that allows advertisers to target mobile users with ads. The move marks Apple`s first direct foray into the field of advertising.
Posted 01/05/2010Zak StamborPost a comment
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/ Technology
Mobile novice US Appliance goes all out for m-commerce
As it watched a growing stream of shoppers coming to its site from mobile devices, the retailer decided that it had to plunge into the emerging channel to better serve all its customers—and prepare for a mobile future.
Posted 11/10/2009Zak StamborPost a comment
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/ Marketing
Mobile technology vendor debuts site-building service
Site Builder, from Volantis Systems, enables retailers to create mobile web sites. Mobile sites can be just for marketing or fully transactional, including links to social networks and RSS feeds.
Posted 12/18/2008Paul DemeryPost a comment
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/ Technology
Mobile retail sites get a less-than-ringing endorsement from Yankee Group
The research and consulting firm has some nice things to say about the mobile web sites of eBay, Amazon.com and Best Buy. But not one of the 32 web sites of retailers, airlines and financial institutions received a passing grade in the study.
Posted 11/26/2008Katie DeatschPost a comment
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/ Technology
The mobile web has hit critical mass, new report says
Improved devices, better network speeds and millions of users have this year made the mobile web ripe for marketing, Nielsen Mobile says.
Posted 07/11/2008Paul DemeryPost a comment
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/ Technology
If more mobile phone users get smart, use of the mobile web will increase
Mobile web experiences should be designed not just for devices but for users’ desires; and more users desiring smartphones will help boost the mobile web, a mobile technology expert says.
Posted 06/23/2008Katie DeatschPost a comment
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/ Marketing
Amazon tops Forrester’s list of mobile web sites
But all mobile sites need improvement, Forrester Research concludes from a review of 20 web sites designed for cell phones. Few consumers find today’s mobile sites useful, but more advanced devices like Apple’s iPhone could change things, Forrester says.
Posted 09/06/2007Paul DemeryPost a comment
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/ Technology
Top U.S. retail brands are slow to go mobile
Only 8% of the top 1,000 U.S. brands have web sites compatible with mobile web browsers, according to a new survey, and retail industry brands have a mobile web site adoption rate of a mere 1%. But 2007 may bring significant change.
Posted 01/17/2007Kurt PetersPost a comment
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/ Technology
Multi-channel marketing moves to yet another channel: m-commerce
Heeding the m-commerce call, Global Security Systems has opened up its GSSNet FM-based geo-targeting system to online marketers wishing to place ads in the palms of the hands of shoppers, who can shop anytime and anywhere via mobile phones.
Posted 09/21/2006Paul DemeryPost a comment
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/ Technology
Impulse e-commerce: Anytime, anywhere, sans computer
Multi-channel American Greetings is pioneering mobile technology that enables shoppers to make purchases from mobile phones, AG SVP Bryan Biniak told the Internet Retailer 2006 Conference this week.
Posted 06/08/2006Kurt PetersPost a comment
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