/ Technology

Dell drives up revenue after refocusing on mobile

IRCE speaker Brandon McGee tells how Dell doubled mobile revenue.

Posted 06/07/2013Paul DemeryPost a comment

Related Searches:Conversion Rates

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An Indonesian food mart finds success with mobile marketing

More than 1,000 consumers visited the merchant’s mobile site daily during a campaign.

Posted 05/06/2013Katie DeatschPost a comment

Related Searches:Asia

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David’s Bridal launches a mobile planning tool for brides-to-be

My Event organizes tasks, budgets and shopping lists, with social sharing.

Posted 04/17/2013Amy DustoPost a comment

Related Searches:Usablenet | Twitter | Pinterest

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Apple Passbook users are among Sephora’s best customers

They purchase twice as much and twice as frequently as typical customers.

Posted 04/10/2013Bill SiwickiPost a comment

Related Searches:Gift Cards | Sephora | Passbook

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A corporate mascot comes to life on smartphones and tablets

Chuck E. Cheese’s unveils an augmented reality mobile app.

Posted 03/27/2013Bill SiwickiPost a comment

Related Searches:Augmented Reality | Pinterest | Twitter

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Retailers must follow the rules of text message marketing

Marketing text messages can be effective if retailers proceed with caution, a guide says.

Posted 03/04/2013Katie DeatschPost a comment

Related Searches:Text Message | Privacy | Product Listing Ads

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Omaha Steaks dials up mobile deals

Customers who dial **Omaha or **Steak now receive special offers on their phones.

Posted 02/21/2013Amy DustoPost a comment

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Mobile marketer Urban Airship lands $25 million in funding

The push notification vendor has raised $46.6 million to date.

Posted 02/07/2013Bill SiwickiPost a comment

Related Searches:Shopkick | Passbook