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Apple Passbook users are among Sephora’s best customers

They purchase twice as much and twice as frequently as typical customers.

Posted 04/10/2013Bill SiwickiPost a comment

Related Searches:Sephora | Email | Average Online Purchase

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A corporate mascot comes to life on smartphones and tablets

Chuck E. Cheese’s unveils an augmented reality mobile app.

Posted 03/27/2013Bill SiwickiPost a comment

Related Searches:Augmented Reality | Pinterest | Twitter

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Retailers must follow the rules of text message marketing

Marketing text messages can be effective if retailers proceed with caution, a guide says.

Posted 03/04/2013Katie DeatschPost a comment

Related Searches:Mogreet | Text Message | Lawsuit

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Omaha Steaks dials up mobile deals

Customers who dial **Omaha or **Steak now receive special offers on their phones.

Posted 02/21/2013Amy DustoPost a comment

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Mobile marketer Urban Airship lands $25 million in funding

The push notification vendor has raised $46.6 million to date.

Posted 02/07/2013Bill SiwickiPost a comment

Related Searches:Shopkick | Passbook | Push Notification

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M-commerce vendor Augme Technologies raises $6.6 million in a stock sale

Augme has worked with such retailers as Macy’s on mobile marketing campaigns.

Posted 01/31/2013Katie DeatschPost a comment

Related Searches:Qr Code

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Fathead dives head first into augmented reality and responsive web design

The merchant is placing its bet on emerging mobile technologies.

Posted 01/28/2013Bill SiwickiPost a comment

Related Searches:Conversion Rates | Augmented Reality | Tablet Conversion Rates

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Target targets hungry smartphone users and the Super Bowl

The retailer has launched a snack food game on its mobile commerce site and apps.

Posted 01/23/2013Bill SiwickiPost a comment