/ Technology

Apple’s Passbook opens a new mobile marketing venue

75,000 Sephora loyalty card members flocked to the mobile wallet in the first five days.

Posted 09/26/2012Bill Siwicki1 comments

/ Technology

Twitter will generate more mobile ad revenue than Facebook

But that’s set to change next year, eMarketer predicts.

Posted 09/07/2012Zak StamborPost a comment

Related Searches:Emarketer

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How retailers can use mobile coupons to their advantage

A mobile forum speaker shares tips and tactics for mobile coupon campaigns.

Posted 09/07/2012Kevin WoodwardPost a comment

Related Searches:Redemption Rate

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Champs Sports gives shoppers SWAG

The sports apparel and equipment retailer launches a digital, shoppable magazine.

Posted 08/29/2012Katie DeatschPost a comment

Related Searches:Magazine

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Lawsuits underscore the risks of text marketing

New mobile technology has more consumers filing class action lawsuits regarding texts.

Posted 08/29/2012Katie DeatschPost a comment

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How to better reach customers on their mobile devices

A MMCF speaker will discuss ways to improve mobile marketing efforts

Posted 08/29/2012Jon LovePost a comment

/ Technology

Social and mobile gifting service Treater raises $2.5 million

The funding announcement coincides with the company’s launch.

Posted 08/22/2012Amy DustoPost a comment

Related Searches:Urban Outfitters | Pier 1 Imports

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Google points consumers toward mobile-optimized sites

It tests placing phone icons in mobile search results to denote mobile sites.

Posted 08/08/2012Katie DeatschPost a comment

Related Searches:Bernard Luthi | Akamai

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Mobile helps shoppers buy at overstockArt.com

An app bolsters shopper confidence, says the store’s co-founder and MMCF 2012 speaker.

Posted 08/03/2012Amy DustoPost a comment

Related Searches:Art | Virtual Fitting Room | Demographics Of Online Shoppers

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‘G’ marks the spot for Groupon deals on Nokia Maps

Nokia’s Lumia smartphones will display nearby Groupon Now offers in the U.S.

Posted 08/02/2012Amy DustoPost a comment