/ Technology

Lamps Plus turns on a new mobile strategy

The retailer launches a mobile site and adds QR codes to products in stores.

Posted 05/30/2012Amy DustoPost a comment

Related Searches:Furniture E-commerce | Lamps Plus | Steve Madden

/ Technology

Marketing services provider Responsys hires an executive to oversee social and mobile

Michael Della Penna is the company’s first senior vice president of emerging channels.

Posted 05/29/2012Amy DustoPost a comment

Related Searches:Responsys

/ Technology

Target rolls out shopkick in all it stores

As of today, Target store shoppers can receive deals on their shopkick mobile app.

Posted 05/23/2012Paul DemeryPost a comment

/ Technology

U.S. Postal Service gives 2-D bar codes its stamp of approval

The postal service is offering discounts to businesses that use 2-D codes in their mailings.

Posted 05/16/2012Katie DeatschPost a comment

/ Technology

Wal-Mart customers join forces with the Avengers

A new app lets shoppers find superheroes—and merchandise—in stores.

Posted 05/09/2012Bill SiwickiPost a comment

Related Searches:Wal Mart

/ Technology

Small businesses using mobile marketing see jump in new business

69% of small businesses consider mobile marketing crucial to growth, a study finds.

Posted 05/07/2012Bill Siwicki1 comments

/ Technology

Surf shop uses text messages to pull in waves of customers in just five hours

The retailer paid $215 for a text promotion that helped garner $6,000 in sales.

Posted 05/03/2012Katie DeatschPost a comment

Related Searches:Augmented Reality | Sms | Text Marketing

/ Marketing

Retailers must ‘wow’ on social networks

Wal-Mart is a prime example of a retailer trying new ideas for social.

Posted 05/01/2012Zak StamborPost a comment

Related Searches:@walmartlabs

/ Technology

How to avoid mobile bar code campaign mistakes

First, don’t assume consumers know what to do with them.

Posted 03/08/2012Kevin WoodwardPost a comment

/ Technology

Digital marketing budgets in the U.K. will get a boost this year

A survey finds that most companies will increase spending for online marketing.

Posted 02/01/2012Thad RueterPost a comment