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Mobile marketing, Last Week

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  • Mobile messaging apps: The next mobile marketing frontier?

    / Mobile Commerce

    Mobile messaging apps: The next mobile marketing frontier?

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.

    Posted 04/02/2014Amy DustoPost a comment

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.
  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…

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