Mobile marketing, Today

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  • The missing link in mobile marketing

    / Mobile Commerce

    The missing link in mobile marketing

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

    Posted 07/24/2014Bill SiwickiPost a comment

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

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