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The big picture
New tools help retailers analyze which of their online marketing investments help drive sales.
Posted 03/28/2013Thad RueterPost a comment
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Customers send Crocs 94,000 text messages in two months to get mobile coupons
Text message coupons have proven so successful that Crocs Inc. extended the offer past its original one-month lifespan.
Posted 05/27/2010Bill SiwickiPost a comment
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SPONSORED SUPPLEMENT: Online Marketing
Marketers are learning new ways to optimize e-mail and pay-per-click campaigns. When it comes to social networks and mobile, it’s all new.
Posted 12/29/2009Internet RetailerPost a comment
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