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1 - 4 of 4 Results

  • Should retailers prepare to go over the top?

    / Mobile Commerce

    Should retailers prepare to go over the top?

    OTT mobile messaging apps like Kik, WhatsApp and TangoTxt are becoming bigger than wireless carriers—and the preferred method of communication for millions of consumers. Where do brands fit in?

    Posted 03/19/2015Bill SiwickiPost a comment

    OTT mobile messaging apps like Kik, WhatsApp and TangoTxt are becoming bigger than wireless carriers—and the preferred method of communication for millions of consumers. Where do brands fit in?
  • / Press Release

    Dressli app enables mobile shoppers to chat and shop together

    Dressli is the simple, intimate way friends & family can instantly chat and shop together across popular retailers including NastyGal, FreePeople, Bed Bath & Beyond, OneKingsLane, Nordstrom, and hundreds more.

    Posted 11/20/2014

    Dressli is the simple, intimate way friends & family can instantly chat and shop together across popular retailers including NastyGal, FreePeople, Bed Bath & Beyond, OneKingsLane, Nordstrom, and hundreds more.
  • Retailer Skullcandy gets a Kik out of mobile chat apps

    / Mobile Commerce

    Retailer Skullcandy gets a Kik out of mobile chat apps

    The headphones and related accessories merchant is promoting itself in the Kik mobile messaging app, with read rates of 75% and click-through rates ranging from 6-20%.

    Posted 11/13/2014Bill SiwickiPost a comment

    The headphones and related accessories merchant is promoting itself in the Kik mobile messaging app, with read rates of 75% and click-through rates ranging from 6-20%.
  • Mobile messaging apps: The next mobile marketing frontier?

    / Mobile Commerce

    Mobile messaging apps: The next mobile marketing frontier?

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.

    Posted 04/02/2014Amy DustoPost a comment

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.
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