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  • Mobile messaging apps: The next mobile marketing frontier?

    / Mobile Commerce

    Mobile messaging apps: The next mobile marketing frontier?

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.

    Posted 04/02/2014Amy DustoPost a comment

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.

    Related Content:Mobile Marketing

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