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  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.
  • A major new phenomenon in e-retail: Customers who only use mobile

    / Mobile Commerce

    A major new phenomenon in e-retail: Customers who only use mobile

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have everything a customer expects from a desktop site, a comScore analyst says.

    Posted 02/03/2014Bill SiwickiPost a comment

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have…

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