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/ Technology
Mobile consumers search often, and not just when they’re on the go
New research examines how and where smartphone searchers take action.
Posted 03/13/2013Bill SiwickiPost a comment
Related Searches:Paid Search | Commerce Department | Google Shopping
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/ Technology
Nearly a quarter of paid search clicks stem from mobile devices
Big companies allot 18.4% of their search budgets for mobile, Marin Software says.
Posted 02/13/2013Bill SiwickiPost a comment
Related Searches:Conversion Rate Statistics | Average Conversion Rates | Tablet Conversion Rates
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/ Technology
Google bids for more mobile ad revenue
Enhanced Campaigns let retailers customize paid search ads in one account.
Posted 02/07/2013Katie DeatschPost a comment
Related Searches:Adobe | Adwords | Tablet Conversion Rates
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/ Technology
Paid search clicks on mobile devices grow 89%
Smartphones and tablets drew 23% of paid clicks in Q4 2012, The Search Agency says.
Posted 01/23/2013Amy DustoPost a comment
Related Searches:Bing
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/ Technology
Worldwide mobile ad revenue will hit $11.4 billion this year
Retailers need to integrate mobile into overall marketing campaigns, Gartner says.
Posted 01/17/2013Bill SiwickiPost a comment
Related Searches:Gap Revenue | India
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/ Technology
Mobile paid search and display ad spending soars 213% in 2012
Mobile is an increasingly important part of the shopping process, an eMarketer analyst says.
Posted 01/08/2013Bill SiwickiPost a comment
Related Searches:Online Purchase Statistics
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/ Marketing
Dig deeply to raise mobile paid search effectiveness
MMCF speakers explain Google AdWords features that help raise mobile search effectiveness.
Posted 10/08/2012Allison EnrightPost a comment
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/ Technology
U.S. is tops in mobile advertising spending
U.S. marketers this year will spend $2.3 billion on the tiny ads, eMarketer predicts.
Posted 08/01/2012Bill SiwickiPost a comment
Related Searches:Emarketer
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/ Technology
How to make mobile paid search pay off
One search marketing executive offers tips for making the most of mobile paid search.
Posted 07/24/2012Katie DeatschPost a comment
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/ Technology
Tablet conversion nearly equivalent to desktop
And 6% of all orders come through an iPad, a study of Shopatron clients finds.
Posted 07/19/2012Bill SiwickiPost a comment
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