/ Technology

Mobile paid search and display ad spending soars 213% in 2012

Mobile is an increasingly important part of the shopping process, an eMarketer analyst says.

Posted 01/08/2013Bill SiwickiPost a comment

Related Searches:Online Purchase Statistics

/ Marketing

Dig deeply to raise mobile paid search effectiveness

MMCF speakers explain Google AdWords features that help raise mobile search effectiveness.

Posted 10/08/2012Allison EnrightPost a comment

Related Searches:Lingerie | Seward | Adwords

/ Technology

U.S. is tops in mobile advertising spending

U.S. marketers this year will spend $2.3 billion on the tiny ads, eMarketer predicts.

Posted 08/01/2012Bill SiwickiPost a comment

Related Searches:Emarketer

/ Technology

How to make mobile paid search pay off

One search marketing executive offers tips for making the most of mobile paid search.

Posted 07/24/2012Katie DeatschPost a comment

Related Searches:Pew | Netelixir | Bose

/ Marketing

Per-click costs fall 6% in May, while sales from search increase 34%

Mother’s Day shopping helped push sales from search up, PM Digital says.

Posted 06/26/2012Allison EnrightPost a comment

Related Searches:Mother's Day

/ Technology

Mobile local ad spending to soar 539% from 2011 to 2016

The amount of money spent on those ads will hit $5.01 billion in 2016.

Posted 04/20/2012Bill SiwickiPost a comment

/ Technology

Tiny ads generate big revenue for Google

And U.K. consumers significantly interact with mobile ads, studies find.

Posted 03/28/2012Katie DeatschPost a comment

Related Searches:Marin Software

/ Marketing

Retailers’ paid search spending increases 26% in Q4

Mobile ads accounted for nearly a quarter of paid search spending on Black Friday.

Posted 01/10/2012Allison EnrightPost a comment

Related Searches:Chicos | Ann Inc