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  • Another mobile milestone: Smartphones trump television

    / Mobile Commerce

    Another mobile milestone: Smartphones trump television

    TV, an American institution, has met its match—the smartphone. TV viewers watch 2 hours and 27 minutes of television every day while smartphone owners now use their devices for 2 hours and 31 minutes every day, Millward Brown Digital finds. Tablet owners rack up only 43 minutes a day.

    Posted 04/24/2014Bill SiwickiPost a comment

    TV, an American institution, has met its match—the smartphone. TV viewers watch 2 hours and 27 minutes of television every day while smartphone owners now use their devices for 2 hours and 31 minutes every day, Millward Brown Digital finds. Tablet owners rack up only 43 minutes a day.
  • Internet Retailer debuts exclusive 5,500-retailer mobile commerce index

    / Mobile Commerce

    Internet Retailer debuts exclusive 5,500-retailer mobile commerce index

    Today, the iPhone is the ultimate mobile shopping device: 69.5% of mobile sales occur on smartphones while 30.5% occur on tablets, and 61.4% of mobile sales occur on Apple iOS devices while 38.6% occur on Android mobile devices, according to the new Shopgate Mobile Commerce Index, which measured March 2014 mobile activities on vendor Shopgate’s 5,500 retailer clients’ mobile sites and apps worldwide.

    Posted 04/23/2014Bill SiwickiPost a comment

    Today, the iPhone is the ultimate mobile shopping device: 69.5% of mobile sales occur on smartphones while 30.5% occur on tablets, and 61.4% of mobile sales occur on Apple iOS devices while 38.6% occur on Android mobile devices, according to the new Shopgate Mobile Commerce Index, which measured…

    Related Content:Apparel Online Sales Statistics

  • Mobile commerce is critical to Internet retailing’s future

    / Mobile Commerce

    Mobile commerce is critical to Internet retailing’s future

    U.S. m-commerce sales on tablets are soaring while the influence of smartphones on purchases grows, new data from research firm eMarketer show. By 2018, purchases on tablets and mobile phones will account for 27% of all online sales, or $133 billion.

    Posted 04/21/2014Bill SiwickiPost a comment

    U.S. m-commerce sales on tablets are soaring while the influence of smartphones on purchases grows, new data from research firm eMarketer show. By 2018, purchases on tablets and mobile phones will account for 27% of all online sales, or $133 billion.

    Related Content:2014 Ecommerce Sales | Emarketer

  • On smartphones, more older folks make purchases than youngsters

    / Mobile Commerce

    On smartphones, more older folks make purchases than youngsters

    And here you thought Millennials were the craziest about mobile. 61% of smartphone users made a purchase on their device in the last six months—36% of smartphone users ages 45-54 bought goods on their devices while only 15% of smartphone users ages 18-24 did the same, RadiumOne finds. One-third of smartphone owners use their phones 40 or more times a day.

    Posted 04/17/2014Bill SiwickiPost a comment

    And here you thought Millennials were the craziest about mobile. 61% of smartphone users made a purchase on their device in the last six months—36% of smartphone users ages 45-54 bought goods on their devices while only 15% of smartphone users ages 18-24 did the same, RadiumOne finds. One-third…

    Related Content:Millennials | Demographics Of Online Shoppers

  • Mobile commerce sales are up 101% in Q1 for 350 retailers

    / Mobile Commerce

    Mobile commerce sales are up 101% in Q1 for 350 retailers

    Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of mobile commerce vendor Unbound Commerce. The number of transactions increased 82% and the average ticket grew 29%.

    Posted 04/15/2014Bill SiwickiPost a comment

    Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of mobile commerce vendor Unbound Commerce. The number of transactions increased 82% and the average ticket grew 29%.

    Related Content:Online Shoe Sales Statistics

  • The rise of 'the multi-platform majority'

    / Mobile Commerce

    The rise of 'the multi-platform majority'

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.

    Posted 04/10/2014Bill SiwickiPost a comment

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.
  • Smartphone traffic is up 43% while desktop traffic is down 21%

    / Mobile Commerce

    Smartphone traffic is up 43% while desktop traffic is down 21%

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m-commerce site for web-only retailer Vitacost.com.

    Posted 04/08/2014Bill SiwickiPost a comment

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m…
  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…
  • Here’s a site design pitch: Bubbles for nomads

    / Mobile Commerce

    Here’s a site design pitch: Bubbles for nomads

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down the page, a design as unique as the product it sells: air-based nutrition.

    Posted 03/31/2014Bill SiwickiPost a comment

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down…

    Related Content:Responsive Design | Google Shopping

  • Consumers just say no to in-store mobile tracking

    / Mobile Commerce

    Consumers just say no to in-store mobile tracking

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Posted 03/27/2014Bill SiwickiPost a comment

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Related Content:Beacon | Data | Ibeacon

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