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  • The rise of 'the multi-platform majority'

    / Mobile Commerce

    The rise of 'the multi-platform majority'

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.

    Posted 04/10/2014Bill SiwickiPost a comment

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.
  • Smartphone traffic is up 43% while desktop traffic is down 21%

    / Mobile Commerce

    Smartphone traffic is up 43% while desktop traffic is down 21%

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m-commerce site for web-only retailer Vitacost.com.

    Posted 04/08/2014Bill SiwickiPost a comment

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m…

    Related Content:Apparel Online Sales Statistics | Branding

  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…
  • Here’s a site design pitch: Bubbles for nomads

    / Mobile Commerce

    Here’s a site design pitch: Bubbles for nomads

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down the page, a design as unique as the product it sells: air-based nutrition.

    Posted 03/31/2014Bill SiwickiPost a comment

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down…

    Related Content:Responsive Design | Google Shopping

  • Consumers just say no to in-store mobile tracking

    / Mobile Commerce

    Consumers just say no to in-store mobile tracking

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Posted 03/27/2014Bill SiwickiPost a comment

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Related Content:Ibeacon | Beacon | Data

  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.
  • A regional chain devotes one-third of its e-commerce budget to mobile

    / Mobile Commerce

    A regional chain devotes one-third of its e-commerce budget to mobile

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have mobile devices, making mobile an absolute priority, h.h. gregg’s Kevin Lyons says.

    Posted 03/12/2014Bill SiwickiPost a comment

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have…
  • Mobile commerce will be nearly half of e-commerce by 2018

    / Mobile Commerce

    Mobile commerce will be nearly half of e-commerce by 2018

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Posted 03/10/2014Bill SiwickiPost a comment

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Related Content:Goldman Sachs

  • Consumers spend 3.3 hours per day on their smartphones

    / Mobile Commerce

    Consumers spend 3.3 hours per day on their smartphones

    It should come as no surprise, then, that 85% of smartphone owners say mobile is a central part of daily life—with 90% of the 18- to 24-year-old set in agreement, an ExactTarget survey says. And retailers be advised: On mobile, content is king, the survey finds.

    Posted 03/06/2014Amy DustoPost a comment

    It should come as no surprise, then, that 85% of smartphone owners say mobile is a central part of daily life—with 90% of the 18- to 24-year-old set in agreement, an ExactTarget survey says. And retailers be advised: On mobile, content is king, the survey finds.
  • Why consumers hate mobile sites (and what you can do about it)

    Why consumers hate mobile sites (and what you can do about it)

    Nearly half of shoppers on smartphones ditch retailers' m-commerce sites for the desktop version of merchants' sites, new research shows. Why? Because merchants have yet to find a winning formula for mobile design, experts say. Is responsive design the answer?

    Posted 03/03/2014Bill SiwickiPost a comment

    Nearly half of shoppers on smartphones ditch retailers' m-commerce sites for the desktop version of merchants' sites, new research shows. Why? Because merchants have yet to find a winning formula for mobile design, experts say. Is responsive design the answer?

    Related Content:Why Consumers Hate Mobile Sites | Qvc

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