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1 - 10 of 12 Results

  • Keynote mobile index sets a new record for retailers with perfect availability

    / Mobile Commerce

    Keynote mobile index sets a new record for retailers with perfect availability

    Eight retailers’ mobile sites were available 100% of the time. Among them was Office Depot, which jumped from No. 24 in the mobile commerce performance index two weeks earlier to No. 3 for the week ending Feb. 16.

    Posted 02/19/2014Katie EvansPost a comment

    Eight retailers’ mobile sites were available 100% of the time. Among them was Office Depot, which jumped from No. 24 in the mobile commerce performance index two weeks earlier to No. 3 for the week ending Feb. 16.

    Related Content:Keynote | Target | Hsn

  • Mobile commerce will be nearly half of e-commerce by 2018

    / Mobile Commerce

    Mobile commerce will be nearly half of e-commerce by 2018

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Posted 03/10/2014Bill SiwickiPost a comment

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Related Content:Goldman Sachs | Goldman

  • Mobile: the sales gift that gives all year long—if retailers invest in it

    / Mobile Commerce

    Mobile: the sales gift that gives all year long—if retailers invest in it

    Sales from mobile devices accounted for 21% total U.S. e-commerce sales this past Black Friday and Cyber Monday, the two biggest shopping days of the 2013 holiday season. Learn about what two major web and store merchants did to prepare for the rush.

    Posted 02/28/2014Katie EvansPost a comment

    Sales from mobile devices accounted for 21% total U.S. e-commerce sales this past Black Friday and Cyber Monday, the two biggest shopping days of the 2013 holiday season. Learn about what two major web and store merchants did to prepare for the rush.

    Related Content:Sephora | Top 500 Insider | Top 100 Etailers

  • Consumers just say no to in-store mobile tracking

    / Mobile Commerce

    Consumers just say no to in-store mobile tracking

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Posted 03/27/2014Bill SiwickiPost a comment

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Related Content:Survey

  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Related Content:Siwicki

  • Here’s a site design pitch: Bubbles for nomads

    / Mobile Commerce

    Here’s a site design pitch: Bubbles for nomads

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down the page, a design as unique as the product it sells: air-based nutrition.

    Posted 03/31/2014Bill SiwickiPost a comment

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down…
  • Consumer Internet use shifts from PCs to smartphones

    / Mobile Commerce

    Consumer Internet use shifts from PCs to smartphones

    U.S. adults now spend more time on the Internet on smartphones than on PCs, research giant Nielsen finds. 87% of smartphone and/or tablet owners use their devices to shop. Tablets are gaining in importance in m-commerce.

    Posted 02/20/2014Bill SiwickiPost a comment

    U.S. adults now spend more time on the Internet on smartphones than on PCs, research giant Nielsen finds. 87% of smartphone and/or tablet owners use their devices to shop. Tablets are gaining in importance in m-commerce.

    Related Content:Mobile | Bill Siwicki | Nielsen

  • Consumers spend 3.3 hours per day on their smartphones

    / Mobile Commerce

    Consumers spend 3.3 hours per day on their smartphones

    It should come as no surprise, then, that 85% of smartphone owners say mobile is a central part of daily life—with 90% of the 18- to 24-year-old set in agreement, an ExactTarget survey says. And retailers be advised: On mobile, content is king, the survey finds.

    Posted 03/06/2014Amy DustoPost a comment

    It should come as no surprise, then, that 85% of smartphone owners say mobile is a central part of daily life—with 90% of the 18- to 24-year-old set in agreement, an ExactTarget survey says. And retailers be advised: On mobile, content is king, the survey finds.

    Related Content:Mobile Site

  • Nearly half of consumers use multiple devices when shopping

    / Mobile Commerce

    Nearly half of consumers use multiple devices when shopping

    It’s a new world for retailers: Their customers are bouncing between PCs and tablets and smartphones and even smart TVs before they purchase a product online, on mobile or in-store, mobile and social ad firm Sociomantic Labs finds. The role of tablets is expanding, the firm adds.

    Posted 02/27/2014Bill SiwickiPost a comment

    It’s a new world for retailers: Their customers are bouncing between PCs and tablets and smartphones and even smart TVs before they purchase a product online, on mobile or in-store, mobile and social ad firm Sociomantic Labs finds. The role of tablets is expanding, the firm adds.

    Related Content:Mobile | Bill Siwicki | Survey

  • A regional chain devotes one-third of its e-commerce budget to mobile

    / Mobile Commerce

    A regional chain devotes one-third of its e-commerce budget to mobile

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have mobile devices, making mobile an absolute priority, h.h. gregg’s Kevin Lyons says.

    Posted 03/12/2014Bill SiwickiPost a comment

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have…

    Related Content:Hh Gregg

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