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  • On smartphones, more older folks make purchases than youngsters

    / Mobile Commerce

    On smartphones, more older folks make purchases than youngsters

    And here you thought Millennials were the craziest about mobile. 61% of smartphone users made a purchase on their device in the last six months—36% of smartphone users ages 45-54 bought goods on their devices while only 15% of smartphone users ages 18-24 did the same, RadiumOne finds. One-third of smartphone owners use their phones 40 or more times a day.

    Posted 04/17/2014Bill SiwickiPost a comment

    And here you thought Millennials were the craziest about mobile. 61% of smartphone users made a purchase on their device in the last six months—36% of smartphone users ages 45-54 bought goods on their devices while only 15% of smartphone users ages 18-24 did the same, RadiumOne finds. One-third…

    Related Content:Demographics Of Online Shoppers | Millennials

  • Mobile commerce sales are up 101% in Q1 for 350 retailers

    / Mobile Commerce

    Mobile commerce sales are up 101% in Q1 for 350 retailers

    Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of mobile commerce vendor Unbound Commerce. The number of transactions increased 82% and the average ticket grew 29%.

    Posted 04/15/2014Bill SiwickiPost a comment

    Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of mobile commerce vendor Unbound Commerce. The number of transactions increased 82% and the average ticket grew 29%.

    Related Content:Online Shoe Sales Statistics

  • The rise of 'the multi-platform majority'

    / Mobile Commerce

    The rise of 'the multi-platform majority'

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.

    Posted 04/10/2014Bill SiwickiPost a comment

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.
  • Smartphone traffic is up 43% while desktop traffic is down 21%

    / Mobile Commerce

    Smartphone traffic is up 43% while desktop traffic is down 21%

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m-commerce site for web-only retailer Vitacost.com.

    Posted 04/08/2014Bill SiwickiPost a comment

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m…

    Related Content:Branding | Apparel Online Sales Statistics

  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…
  • Here’s a site design pitch: Bubbles for nomads

    / Mobile Commerce

    Here’s a site design pitch: Bubbles for nomads

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down the page, a design as unique as the product it sells: air-based nutrition.

    Posted 03/31/2014Bill SiwickiPost a comment

    Don’t laugh: It yielded a 300% increase in the mobile conversion rate at AeroLife.com, which chose to launch a responsive design site in November 2013 to better serve the 28% of visitors on smartphones and tablets. The slick, attractive site encases page elements in bubbles that float up and down…

    Related Content:Responsive Design

  • Consumers just say no to in-store mobile tracking

    / Mobile Commerce

    Consumers just say no to in-store mobile tracking

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Posted 03/27/2014Bill SiwickiPost a comment

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Related Content:Ibeacon | Beacon | Data

  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Related Content:Siwicki

  • A regional chain devotes one-third of its e-commerce budget to mobile

    / Mobile Commerce

    A regional chain devotes one-third of its e-commerce budget to mobile

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have mobile devices, making mobile an absolute priority, h.h. gregg’s Kevin Lyons says.

    Posted 03/12/2014Bill SiwickiPost a comment

    The Midwestern h.h. gregg Appliances’ freshman e-commerce chief is in the midst of a mobile offensive: m-commerce site, mobile e-mail, Endless Blitz game app, geo-targeting, push notifications and text messages, and, coming soon, iPhone and Android shopping apps. 75% of in-store shoppers have…
  • Mobile commerce will be nearly half of e-commerce by 2018

    / Mobile Commerce

    Mobile commerce will be nearly half of e-commerce by 2018

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Posted 03/10/2014Bill SiwickiPost a comment

    Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.

    Related Content:Goldman Sachs

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