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/ Marketing
How digital tools helped refashion Columbia
The apparel company uses videos and scanning to build sales and buzz.
Posted 09/13/2011Allison EnrightPost a comment
Related Searches:Patent | Columbia Sportswear | Columbia
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/ Marketing
Columbia to launch first retail site, and offer access to it in stores
Columbia Sportswear, a retailer of outdoor apparel and footwear, this summer will launch its first retail site, incorporating rich media to create a unique user experience.
Posted 05/28/2009Katie DeatschPost a comment
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