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/ Technology

E-retailers should listen to their mothers

96% of mothers value recommendations they find on blogs written by fellow mothers, and 94% rely on other mothers to make purchasing decisions, according to a new study.

Posted 10/24/2008Katie DeatschPost a comment

96% of mothers value recommendations they find on blogs written by fellow mothers, and 94% rely on other mothers to make purchasing decisions, according to a new study.

/ Marketing

Momma says listen up, baby products retailer Graco shows

Retailer and manufacturer Graco Children’s Products shines a light on online moms, who turn out to be rather vocal Internet users. The retailer brought moms together in an effort to bolster brand awareness.

Posted 06/12/2008Paul DemeryPost a comment

Retailer and manufacturer Graco Children’s Products shines a light on online moms, who turn out to be rather vocal Internet users. The retailer brought moms together in an effort to bolster brand awareness.

/ E-Retailers

RedEnvelope’s Mothers Day sales leap 85%

Mothers Day sales at RedEnvelope.com increased 85% over last year, with less than half the marketing. The company says it makes profitability in the fourth quarter more likely.

Posted 05/14/2001Kurt PetersPost a comment

Mothers Day sales at RedEnvelope.com increased 85% over last year, with less than half the marketing. The company says it makes profitability in the fourth quarter more likely.

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