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/ Technology
A rich app can be the key to a tablet user’s heart
A Backcountry executive will discuss at IRCE the role an iPad app can play.
Posted 04/06/2012Bill SiwickiPost a comment
Related Searches:Backcountry
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/ Marketing
How digital tools helped refashion Columbia
The apparel company uses videos and scanning to build sales and buzz.
Posted 09/13/2011Allison EnrightPost a comment
Related Searches:Patent | Columbia Sportswear | Columbia
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