Search engine sales contribute $1 million to Mrs. Fields’ 2005 top line

Mrs. Fields reports that Internet search engine sales totaled $1.4 million in 2005. That figure represents about 5% of the company’s total direct marketing sales of $30.1 million in 2005 and 2% of total sales of $87.9 million.

Posted 03/30/2006Paul DemeryPost a comment

/ Technology

Mrs. Fields Gifts chooses Junction Solutions’ e-commerce systems

Mrs. Fields Famous Brands has chosen Junction Solutions’ Multi-Channel Retail, Food and Beverage and Business Intelligence solutions for its gifting subsidiary, Mrs. Fields Gifts Inc.

Posted 01/26/2006Paul DemeryPost a comment

/ Press Release

Mrs. Fields® Gifts Selects Omniture to Strengthen Online Marketing Initiatives

The Omniture Online Business Optimization Platform Provides Mrs. Fields Gifts with A Single Source to Measure the Performance of their Online Channel OREM, Utah – October 12, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Mrs. Fields Gifts, Inc., a leading baked goods and gifting retailer, has selected Omniture to gain increased visibility into the performance of their...

Posted 10/18/2006

/ Press Release

DELIGHTFULDELIVERIES.COM ANNOUNCES NEW PARTNERSHIP WITH MRS. FIELDS COOKIES

Syosset, N.Y., June 9, 2003 -- DELIGHTFULDELIVERIES.COM, the unique specialty gifts company, announced today that they will begin offering delicious cookies and brownies from Mrs. Field’s on their website and in their catalog immediately. The virtual gourmet store features over 800 gifts including: food baskets, exquisite desserts, fine chocolates, complete dinners, “of the month” clubs, spa and relaxation products and flowers straight from the...

Posted 06/12/2003