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  • / Technology

    BabyAge.com sees a 22% conversion hike with A/B testing

    BabyAge.com, a web-only retailer of baby and maternity products, used A/B testing to pinpoint web site changes that increased conversion by 22%. After a round of testing, BabyAge changed its home page design.

    Posted 10/14/2009Mark BrohanPost a comment

    BabyAge.com, a web-only retailer of baby and maternity products, used A/B testing to pinpoint web site changes that increased conversion by 22%. After a round of testing, BabyAge changed its home page design.

  • / Marketing

    A/B testing is even better with a C or a D, expert says

    Why do A/B tests when you can test many more than just two e-commerce site variables at the same time? This was the theme of a session at this week’s Web Experience Forum ’08, in Boston, by Gomez Inc. and sponsored in part by Internet Retailer.

    Posted 10/16/2008Katie DeatschPost a comment

    Why do A/B tests when you can test many more than just two e-commerce site variables at the same time? This was the theme of a session at this week’s Web Experience Forum ’08, in Boston, by Gomez Inc. and sponsored in part by Internet Retailer.

  • / Technology

    Coremetrics, Offermatica roll out new online testing offering

    The new functionality supports analysis of online visitor behavior in combination with A/B and multivariate testing. Early user Carrot Ink is able to quickly test 81 combinations of page elements to make a change that lifts conversions by almost 20%.

    Posted 04/06/2005Kurt PetersPost a comment

    The new functionality supports analysis of online visitor behavior in combination with A/B and multivariate testing. Early user Carrot Ink is able to quickly test 81 combinations of page elements to make a change that lifts conversions by almost 20%.

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