/ Technology

Shoebuy.com sees success with testing and segmenting

By using A/B and multivariate testing to find the best way to target consumers, Shoebuy.com produced “impressive” increases in the company’s revenue per visit and average order value.

Posted 03/02/2010Zak StamborPost a comment

/ E-Retailers

Free multivariate testing tool finds the winning page at ColonialCandle.com

Colonial Candle uses Google’s free Website Optimizer to test page design. The winning page boosted sales by $20,000 in a month.

Posted 02/13/2009Katie DeatschPost a comment

/ Technology

New Interwoven Optimost tool combines demographics with multivariate tests

With the new Interwoven Optimost Adaptive Targeting, retailers can test web content against such factors as visitors’ geographic location, income, keyword search term and on-site behavior. One retailer found surprising strength in the Midwest.

Posted 10/23/2008Paul DemeryPost a comment

/ Marketing

Multivariate testing produces winning product pages for ShopNBC.com

Sifting through multiple combinations of five key page elements, ShopNBC finds a combination that lifts average basket size by 16%.

Posted 05/29/2008Paul DemeryPost a comment

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/ Marketing

Interwoven acquires Optimost

In a move to enhance its position in web site content management and site design, Interwoven Inc. is acquiring Optimost LLC in a deal valued at $52 million. Optimost specializes in real-time multivariable testing and web site optimization.

Posted 10/18/2007Don DavisPost a comment

/ Marketing

Site design optimizing pages deeper inside

Landing page optimization is key. But now site operators also are looking deeper into the site to make improvements that drive gains, Optimost CEO Mark Wachen says.

Posted 09/07/2006Paul DemeryPost a comment