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/ E-Retailers
The home of the Oakland Raiders and Athletics becomes the O.Co Coliseum
The stadium’s new name reflects Overstock.com’s aim to turn O into a brand.
Posted 06/07/2011Thad RueterPost a comment
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/ E-Retailers
E-commerce scores with a stadium branding deal
Overstock.com buys the naming rights to the home of the Oakland Athletics and Oakland Raiders.
Posted 04/27/2011Thad RueterPost a comment
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