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/ E-Retailers

Harry Potter helps Indigo Q2 web sales boom

For the second quarter, Indigo reported web sales in U.S. dollars of $28.8 million, an increase of 85% from the prior year. Without the benefit of “Harry Potter and the Deathly Hallows,” Indigo’s online revenue would only have risen by 15%.

Posted 11/07/2007Mark BrohanPost a comment

For the second quarter, Indigo reported web sales in U.S. dollars of $28.8 million, an increase of 85% from the prior year. Without the benefit of “Harry Potter and the Deathly Hallows,” Indigo’s online revenue would only have risen by 15%.

/ E-Retailers

BN.com’s sales up 17.9% in Q2—thanks mostly to Harry Potter

Q2 sales at bn.com increased 17.9% over Q2 a year ago to $97.5 million from $82.7 million, Barnes & Noble reports. The company sold 400,000 Harry Potter books online. Without that boost to sales, bn.com’s sales would have increased 7.3%.

Posted 08/23/2007Don DavisPost a comment

Q2 sales at bn.com increased 17.9% over Q2 a year ago to $97.5 million from $82.7 million, Barnes & Noble reports. The company sold 400,000 Harry Potter books online. Without that boost to sales, bn.com’s sales would have increased 7.3%.

/ Marketing

GiftCertificates.com adds 13 merchant partners

Thirteen national merchants—including Nike, iTunes and TicketsNow.com—are joining the merchant network of GiftCertificates.com.

Posted 12/29/2005Mary WagnerPost a comment

Thirteen national merchants—including Nike, iTunes and TicketsNow.com—are joining the merchant network of GiftCertificates.com.

/ Technology

Automating the cross-sell at LegendaryHeroes.com

Offering DVDs and merchandise for action movies on different sections of its web site, LegendaryHeroes.com once had to rely on telemarketers to cross-sell. Now a new e-commerce platform does the work.

Posted 06/23/2004Kurt PetersPost a comment

Offering DVDs and merchandise for action movies on different sections of its web site, LegendaryHeroes.com once had to rely on telemarketers to cross-sell. Now a new e-commerce platform does the work.

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