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  • / Marketing

    NASCAR fans now can customize their own race gear

    NASCAR racing fans now can customize sweatshirts and t-shirts with their favorite driver’s car number and signature. NASCAR.com Superstore looks to attract shoppers with the customized gear, starting at $19.99.

    Posted 07/16/2008Mark BrohanPost a comment

    NASCAR racing fans now can customize sweatshirts and t-shirts with their favorite driver’s car number and signature. NASCAR.com Superstore looks to attract shoppers with the customized gear, starting at $19.99.

  • / Marketing

    Retailer driven to help customers pay less

    NASCAR.com Superstore, with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club access to 160,000 national and local discounts.

    Posted 07/19/2006Mark BrohanPost a comment

    NASCAR.com Superstore, with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club access to 160,000 national and local discounts.

  • GSI Commerce drives the new NASCAR.com retail operation

    GSI Commerce Inc. has added another retail sports site to its roster--this time the e-commerce portion of NASCAR.com, the site for car-racing enthusiasts.

    Posted 01/22/2003Kurt PetersPost a comment

    GSI Commerce Inc. has added another retail sports site to its roster--this time the e-commerce portion of NASCAR.com, the site for car-racing enthusiasts.

  • NASCAR.com will re-launch

    NASCAR.com, the retailing site for car racing enthusiasts, will re-launch this month under the direction of Turner Sports Interactive. USA Networks Inc.'s Electronic Commerce Solutions division will work exclusively with Styleclick, the USAi majority-owned e-commerce enabler, to build, design and merchandise the new NASCAR online store. ECS will provide integrated marketing, database-driven offers, catalog development, and promotions. NASCAR.com...

    Posted 01/30/2001Don DavisPost a comment

    NASCAR.com, the retailing site for car racing enthusiasts, will re-launch this month under the direction of Turner Sports Interactive. USA Networks Inc.'s Electronic Commerce Solutions division will work exclusively with Styleclick, the USAi majority-owned e-commerce enabler, to build, design and…

  • NASCAR Site Adds Horsepower

    eFANshop and KnightRidder.com are teaming up to operate the online store of ThatsRacin.com, a NASCAR news site. The store is scheduled to go live in October. Under the arrangement, eFANshop will design, develop, and maintain the ThatsRacin.com store, from merchandising and customer service, to order processing and fulfillment. ThatsRacin.com provides independent, daily news coverage of NASCAR racing, generated by the ThatsRacin.com staff and...

    Posted 01/19/2001Don DavisPost a comment

    eFANshop and KnightRidder.com are teaming up to operate the online store of ThatsRacin.com, a NASCAR news site. The store is scheduled to go live in October. Under the arrangement, eFANshop will design, develop, and maintain the ThatsRacin.com store, from merchandising and customer service, to…

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