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/ Marketing
New icon is designed to connect consumers with online privacy principles
When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.
Posted 02/04/2010Paul DemeryPost a comment
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/ Marketing
Display ad-serving technology balances personalization and privacy
Dotomi technology skips cross-site tracking, looking deep into merchants` own data to personalize ads.
Posted 11/19/2009Paul DemeryPost a comment
Related Searches:Dotomi
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/ Technology
Groups offer online privacy guidelines, hoping to head off regulation
Four groups released today voluntary guidelines for protecting consumer privacy when marketing to web users based on their web behavior. Consumer advocates say the rules are inadequate, and continue to demand new laws on collection and use of web data.
Posted 07/02/2009Katie DeatschPost a comment
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/ Press Release
Digital Element’s Geotargeting Solution Powers the “Local” in LocalAdLink
Online Advertising Service Upgrades Technology to Enable Local Businesses to More Accurately Reach Customers in Their Communities ATLANTA – (August 25, 2009) – Digital Element, the leader in IP Intelligence solutions, today announced that LocalAdLink, a division of Beyond Commerce, Inc. (OTC Bulletin Board: BYOC), has chosen the company’s NetAcuity® technology to allow small businesses to easily and more accurately connect with online customers...
Posted 08/25/2009
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