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/ Marketing
IRCE 2012 Report: It’s easy to fix search marketing missteps
An exclamation point in paid search ad copy lifts sales 7%, an expert says.
Posted 06/12/2012Mary WagnerPost a comment
Related Searches:Mary Wagner
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/ Marketing
Dishes done, America shopped over the holiday weekend
More than half of e-retail purchases stemming from paid search ads occurred after 6 p.m.
Posted 11/28/2011Don DavisPost a comment
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/ Marketing
It’s 10 p.m.—do retailers know where their paid search ads are?
A study urges e-retailers to closely analyze when online shoppers are researching and buying.
Posted 03/24/2011Thad RueterPost a comment
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/ Marketing
Web shoppers are looking around more before buying, study suggests
Search marketing must be more precise because retailers are paying for more clicks, NetElixir says.
Posted 03/03/2011Don DavisPost a comment
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/ Marketing
Cracking the code
Online retailer Oneida tries to figure out the path online shoppers take to a purchase.
Posted 02/09/2011Paul DemeryPost a comment
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Search engine marketing comes back strong
Two studies show search marketing spend is recovering and consultants are clicking. But pay-per-click prices are up, too.
Posted 05/27/2010Don DavisPost a comment
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/ Press Release
Search engine marketing firm NetElixir hires a national sales director
Nick Pifani worked as a sales executive at Google Inc. and YouTube.
Posted 08/09/2010
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