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Online marketers using fewer affiliates, report says
Fewer marketers than a year ago report having programs that include 10,000 to 2,001 affiliates, while more marketers report having programs with affiliates numbering in the lower ranges.
Posted 01/25/2007Paul DemeryPost a comment
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ClubMom.com reins in affiliate numbers to boost program results
ClubMom.com keeps affiliates to fewer than 1,000, but spends more time supporting each one. The payoff is in affiliate loyalty.
Posted 08/28/2003Kurt PetersPost a comment
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At Buy.com, 16% more affiliates produce 37% more sales
Conventional wisdom says to limit affiliates to a smaller number of top producers. Buy.com went the other way to boost affiliate sales and cut costs.
Posted 04/03/2003Kurt PetersPost a comment
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Affiliate networks shrink
The 2007 AffStat Affiliate Marketing report offers a rare glimpse into how affiliate programs compare.
Posted 03/30/2007Internet RetailerPost a comment
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Taking the measure of affiliate marketing networks
How does your affiliate network compare to others?
Posted 03/31/2003Internet RetailerPost a comment
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