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  • / Marketing

    Targeted e-newsletters generate higher revenue for BareNecessities.com

    BareNecessities.com generates revenue two to three times higher from targeted e-newsletters than from general newsletters, says David Wauters, director of online marketing.

    Posted 04/09/2008Paul DemeryPost a comment

    BareNecessities.com generates revenue two to three times higher from targeted e-newsletters than from general newsletters, says David Wauters, director of online marketing.
  • Web analytics and e-mail cultivate sales for Scotts

    After learning about customers’ lawn-care questions on its web sites and in its call center, Scotts e-mails problem-solving tips to customers in specific regions with suggested products.

    Posted 11/19/2004Kurt PetersPost a comment

    After learning about customers’ lawn-care questions on its web sites and in its call center, Scotts e-mails problem-solving tips to customers in specific regions with suggested products.
  • / Technology

    Retailers have a lot to learn about e-mail marketing, says a new report

    The proportion of e-retailers offering incentives to consumers to sign up for their e-mail newsletters has fallen by two-thirds in the past year to 9%, says a new survey from the E-mail Experience Council, a division of the Direct Marketing Association.

    Posted 08/02/2007Paul DemeryPost a comment

    The proportion of e-retailers offering incentives to consumers to sign up for their e-mail newsletters has fallen by two-thirds in the past year to 9%, says a new survey from the E-mail Experience Council, a division of the Direct Marketing Association.

    Related Content:Paul Fredrick

  • You`ve got sales

    E-mail marketing is an attractive medium both for appealing to new customers and retaining past ones by updating them on a site’s offerings and promotions. E-retailers are finding e-mail to be a cost-effective and high-response approach to promoting products and reinforcing branding, and it’s growing as more e-retailers turn to e-mail newsletters as a way to boost click-through rates and sales. By 2005, commercial e-mail is expected to become a...

    Posted 12/26/2000Don DavisPost a comment

    E-mail marketing is an attractive medium both for appealing to new customers and retaining past ones by updating them on a site’s offerings and promotions. E-retailers are finding e-mail to be a cost-effective and high-response approach to promoting products and reinforcing branding, and it’s…
  • When style speaks, people listen

    Some people can’t get enough convenience. Online marketer Sombassa Media is banking on convenience-driven consumers to drive demand for a free email newsletter that not only entices fashion shoppers to apparel sites, but tells them what to buy as well. Called StyleSpeak, the free weekly newsletter is personalized and features fashions that Sombassa believes will appeal to the subscriber. While Sombassa will not reveal how many shoppers have...

    Posted 12/26/2000Don DavisPost a comment

    Some people can’t get enough convenience. Online marketer Sombassa Media is banking on convenience-driven consumers to drive demand for a free email newsletter that not only entices fashion shoppers to apparel sites, but tells them what to buy as well. Called StyleSpeak, the free weekly…
  • / Press Release

    STREETMAIL RAISES $8.5 MILLION FROM INVESTORS INCLUDING AOL TIME WARNER VENTURES and VILLAGE VENTURES

    NORTH ADAMS, MA, April 11 - Streetmail, the e-mail media and direct marketing company, today announced that it has raised $8.5 million in capital from a group of investors, reaffirming the company`s commitment to serving local communities and local advertisers online. Today`s announcement marks the completion of Streetmail`s third round of financing, bringing the total raised to $16 million. New investors in this round include AOL Time Warner...

    Posted 04/12/2001

    NORTH ADAMS, MA, April 11 - Streetmail, the e-mail media and direct marketing company, today announced that it has raised $8.5 million in capital from a group of investors, reaffirming the company`s commitment to serving local communities and local advertisers online. Today`s announcement marks the…

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