/ Marketing

Social media advertising grows at the expense of other channels

But many retailers still don’t have a clear sense of ROI, Nielsen says.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Needle | Vizu

/ Technology

An anti-counterfeit sting hits 132 e-commerce sites on Cyber Monday

The web sites allegedly sold such goods as fake New Era sports apparel.  

Posted 11/27/2012Allison EnrightPost a comment

Related Searches:Sports Authority

/ Technology

Smartphone owners rely heavily on mobile search to find local merchants

But purchasing behavior differs based on products and markets, Nielsen finds.

Posted 08/21/2012Bill SiwickiPost a comment

Related Searches:Nielsen

/ Technology

Half of smartphone owners use mobile shopping apps

And they accessed the apps on average 17 times in June, Nielsen says.

Posted 08/02/2012Bill SiwickiPost a comment

Related Searches:Redlaser | Shopkick | Livingsocial

/ Marketing

Consumers increasingly trust online reviews

But a Nielsen study suggests mobile text ads have little credibility.

Posted 04/17/2012Amy Dusto1 comments

Related Searches:E-commerce Forecast | Nielsen | Product Reviews

/ Marketing

Nearly one in four tablet owners click on ads viewed on their devices

A Nielsen report also says that consumer trust ads on branded web sites.

Posted 02/23/2012Thad RueterPost a comment

/ Technology

Nearly half of all mobile phone users now own smartphones

And 29% of smartphone owners shop via mobile, Nielsen finds.

Posted 02/23/2012Bill SiwickiPost a comment

/ Technology

Digital calls the tune in music retailing

2011 was the first time digital music accounted for more than half of music sales.

Posted 01/06/2012Zak StamborPost a comment

Related Searches:Music