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1 - 10 of 17 Results

  • / Marketing

    Bazaarvoice and Nielsen partner to help retailers manage their reputations

    Some loyal customers go to a company’s web site and chat with its customer service representatives about a product or service they just purchased. And millions of consumers go to Facebook, Twitter and other social media sites, and chat away with friends about the latest fad or technology, and review their likes and dislikes. This week ratings and review vendor Bazaarvoice and market research firm The Nielsen Company announced a partnership that will allow businesses to integrate information from both sources.

    Posted 04/15/2010Internet RetailerPost a comment

    Some loyal customers go to a company’s web site and chat with its customer service representatives about a product or service they just purchased. And millions of consumers go to Facebook, Twitter and other social media sites, and chat away with friends about the latest fad or technology, and…

    Related Content:Conversion Rate Nielsen

  • / Technology

    Two-thirds of the global online population visit social networks and blogs

    Member communities, which include social networks and blogs, has become the fourth most popular online category, according to Nielsen Online, besting personal e-mail and following search, general interest portals and software manufacturer sites.

    Posted 03/10/2009Katie EvansPost a comment

    Member communities, which include social networks and blogs, has become the fourth most popular online category, according to Nielsen Online, besting personal e-mail and following search, general interest portals and software manufacturer sites.
  • Ad Money

    Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.

    Posted 01/31/2008Internet RetailerPost a comment

    Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.
  • / Mobile Commerce

    It's a Hot Summer for Mobile Commerce

    Blistering sales of smartphones foreshadow mobile commerce growth

    Posted 07/27/2010Jack Love3 comments

    Blistering sales of smartphones?foreshadow mobile commerce growth
  • / Press Release

    Retail Forward Names New Vice President of Business Development

    COLUMBUS, Feb 7, 2007-Retail Forward, a global management consulting and market research firm based in Columbus, Ohio, is pleased to announce that James Russo has joined the company as Vice President of Business Development. Mr. Russo brings more than 16 years of experience in business development and market research across all sectors of the retail and consumer products industry. During his career, Mr. Russo has gained extensive experience...

    Posted 02/12/2007

    COLUMBUS, Feb 7, 2007-Retail Forward, a global management consulting and market research firm based in Columbus, Ohio, is pleased to announce that James Russo has joined the company as Vice President of Business Development. Mr. Russo brings more than 16 years of experience in business development…
  • / Press Release

    Nielsen Is First To Provide Mobile Internet Audience Measurement For The Canadian Market

    21 Percent of Canadian Mobile Subscribers Browse the Mobile Web SAN FRANCISCO, CA – June 3, 2009 – Nielsen Online, a division of The Nielsen Company, today announced in their Q1 2009 Canadian Mobile Internet Report, that mobile Internet adoption in Canada is reaching critical mass, with 21 percent of mobile consumers using their mobile phones to browse the Web and access their e-mail accounts. Nielsen is the first 3rd party audience measurement...

    Posted 06/08/2009

    21 Percent of Canadian Mobile Subscribers Browse the Mobile Web SAN FRANCISCO, CA – June 3, 2009 – Nielsen Online, a division of The Nielsen Company, today announced in their Q1 2009 Canadian Mobile Internet Report, that mobile Internet adoption in Canada is reaching critical mass, with 21…
  • / Press Release

    Nielsen Online Launches Digital Strategic Services Group; Focus Areas to Include Brand Advocacy and Defensive Branding

    Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies NEW YORK- May 1, 2008 - Nielsen Online, a service of The Nielsen Company, today announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen`s online data sources to help clients manage their online reputations, grow brand advocacy and leverage Consumer-Generated Media (CGM). The Digital Strategic Services group,...

    Posted 05/02/2008

    Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies NEW YORK- May 1, 2008 - Nielsen Online, a service of The Nielsen Company, today announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen`s online data sources to…
  • / Press Release

    Three Leading Retailers Adopt ACNielsen`s Category Business Planner To Streamline Category Management

    CONTACT: ACNielsen Matt Bell, 847/605-5686 Rite Aid, Shaw`s and Snyder/Drug Emporium Sign On For Industry-Leading Category Management Intelligence System Los Angeles, California, 22 August 2002 -- ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced that its Web-based category management intelligence system, Category Business Planner (CBP), has been adopted by three additional leading retailers: Rite Aid, Shaw`s...

    Posted 08/23/2002

    CONTACT: ACNielsen Matt Bell, 847/605-5686 Rite Aid, Shaw`s and Snyder/Drug Emporium Sign On For Industry-Leading Category Management Intelligence System Los Angeles, California, 22 August 2002 -- ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced that its Web-based…
  • / Press Release

    Spectra and ACNielsen Launch Expanded Loyalty-Building Service for Retailers

    Category ShareCast Service Helps Retailers Capture More of Their Best Shoppers’ Total Spending Hollywood, FL -- March 31, 2005 -- Spectra and ACNielsen U.S. today announced the launch of Category ShareCast, a Spectra service powered by ACNielsen’s Homescan® consumer panel that provides consumer packaged goods (CPG) retailers with an important new approach to measuring and building shopper loyalty. The new service provides retailers with a...

    Posted 03/31/2005

    Category ShareCast Service Helps Retailers Capture More of Their Best Shoppers’ Total Spending Hollywood, FL -- March 31, 2005 -- Spectra and ACNielsen U.S. today announced the launch of Category ShareCast, a Spectra service powered by ACNielsen’s Homescan® consumer panel that provides…
  • / Press Release

    Nielsen Online Completes The Media Rating Council Audit Phase Related To Its Patented Meter Technology And Editing Process;...

    Nielsen Extends its Industry Leadership through Extensive Support of the MRC’s Internet Audience Measurement Accreditation Process, Driving Quality, Transparency and Accountability New York, Oct. 23, 2008– Nielsen Online, a service of The Nielsen Company, today announced that the Media Rating Council’s (MRC) independent CPAs have completed their audit process covering NetSight, the company’s patented meter technology. The meter is currently in...

    Posted 10/24/2008

    Nielsen Extends its Industry Leadership through Extensive Support of the MRC’s Internet Audience Measurement Accreditation Process, Driving Quality, Transparency and Accountability New York, Oct. 23, 2008– Nielsen Online, a service of The Nielsen Company, today announced that the Media Rating…

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