Ad Money

Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.

Posted 01/31/2008Internet RetailerPost a comment

/ Focus on Mobile Commerce

It's a Hot Summer for Mobile Commerce

Blistering sales of smartphones foreshadow mobile commerce growth

Posted 07/27/2010Jack Love3 comments

/ Press Release

Nielsen Is First To Provide Mobile Internet Audience Measurement For The Canadian Market

21 Percent of Canadian Mobile Subscribers Browse the Mobile Web SAN FRANCISCO, CA – June 3, 2009 – Nielsen Online, a division of The Nielsen Company, today announced in their Q1 2009 Canadian Mobile Internet Report, that mobile Internet adoption in Canada is reaching critical mass, with 21 percent of mobile consumers using their mobile phones to browse the Web and access their e-mail accounts. Nielsen is the first 3rd party audience measurement...

Posted 06/08/2009

/ Press Release

“MySpace Generation” Less Exposed To Online Advertising Clutter Than Their Parents, According to Nielsen Online

Identifying Ideal Clutter Level Can Drive Successful Online Media Buys and Ad Inventory Sales NEW YORK– October 28, 2008 – Nielsen Online, a service of The Nielsen Company, reported today that 12-17 year olds are accustomed to less online advertising on the Web sites they visit than adults of all ages. An analysis of online advertising clutter showed that Internet users 65+ were exposed to the most clutter, while kids 2-11 experienced the least...

Posted 10/28/2008

/ Press Release

Nielsen Online Completes The Media Rating Council Audit Phase Related To Its Patented Meter Technology And Editing Process;...

Nielsen Extends its Industry Leadership through Extensive Support of the MRC’s Internet Audience Measurement Accreditation Process, Driving Quality, Transparency and Accountability New York, Oct. 23, 2008– Nielsen Online, a service of The Nielsen Company, today announced that the Media Rating Council’s (MRC) independent CPAs have completed their audit process covering NetSight, the company’s patented meter technology. The meter is currently in...

Posted 10/24/2008

/ Press Release

Nielsen Online Launches Digital Strategic Services Group; Focus Areas to Include Brand Advocacy and Defensive Branding

Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies NEW YORK- May 1, 2008 - Nielsen Online, a service of The Nielsen Company, today announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen`s online data sources to help clients manage their online reputations, grow brand advocacy and leverage Consumer-Generated Media (CGM). The Digital Strategic Services group,...

Posted 05/02/2008

/ Press Release

Nielsen to Acquire Remaining Interest in BuzzMetrics; Will Merge Internet/Online Operations to Create ‘Fully Integrated...

April 30, 2007 - New York and Haarlem, the Netherlands - The Nielsen Company, a leading global information and media company, and BuzzMetrics, the global leader in tracking and analysis of online consumer-generated media, today announced that Nielsen and the other stockholders of BuzzMetrics have agreed in principle to a transaction under which Nielsen, which already owns approximately 58 percent of BuzzMetrics, would acquire the remaining...

Posted 05/01/2007

/ Press Release

Retail Forward Names New Vice President of Business Development

COLUMBUS, Feb 7, 2007-Retail Forward, a global management consulting and market research firm based in Columbus, Ohio, is pleased to announce that James Russo has joined the company as Vice President of Business Development. Mr. Russo brings more than 16 years of experience in business development and market research across all sectors of the retail and consumer products industry. During his career, Mr. Russo has gained extensive experience...

Posted 02/12/2007