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1 - 10 of 42 Results
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/ Marketing
Nielsen introduces a new way to measure ad audiences across TV and online media
The new Nielsen Online Campaign Ratings system will measure ad audiences by age and gender.
Posted 09/29/2010Paul DemeryPost a comment
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/ Marketing
Value-added social media
Social media is also a great tool for inventory management.
Posted 06/15/2010Mark BrohanPost a comment
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/ Technology
Online social media and video are growing explosively, Nielsen says
Time spent at video sites grew 20 times since 2003 and on social network sites by nearly nine times, according to The Nielsen Co. Such more established online marketing channels as display ads and shopping directories, are not growing nearly as fast.
Posted 04/28/2009Don DavisPost a comment
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/ Technology
Scholastic.com and BirthdayExpress.com are tops with influential Power Moms
Moms 25 to 54 years old are nearly twice as likely as the average web user to frequently provide online advice about family matters and consumer products. The sites they most often visit are Scholastic.com and Birthday Express, Nielsen Online says.
Posted 10/27/2008Katie DeatschPost a comment
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/ Technology
The web is integral to bricks-and-mortar shopping, new research says
80% of consumers who made a consumer electronics purchase in a store bought from a retailer whose web site they visited first, Nielsen Online says.
Posted 07/23/2008Katie DeatschPost a comment
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/ Technology
Online research and offline buying prove a powerful connection
The web outranks other sources of product information, with 58% of shoppers polled by Nielsen saying they’d choose it over any other. When it comes to buying, consumers like prices online, but don`t like to pay shipping costs.
Posted 06/20/2008Don DavisPost a comment
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/ Technology
Measuring the impact of online traffic on store sales
Retail chains with strong multi-channel strategies are not always sure how the fastest-growing channel, the web, impacts sales in stores, says Ken Cassar, vice president of industry solutions analytics for Nielsen Online and a speaker at IRCE 2008.
Posted 06/04/2008Paul DemeryPost a comment
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/ Technology
ProFlowers blooms with top conversion rate for April, Nielsen says
Among e-retailers with at least 500,000 unique visitors in April, ProFlowers had the highest conversion rate with 27.5%, Nielsen Online reports. Although eBay led in number of April web sales, it ranked 10th in conversion rate at 14.8%.
Posted 05/29/2008Katie DeatschPost a comment
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/ Technology
Amazon leads in number of March online DVD/video purchases
Amazon.com processed the largest number of online purchases in March of DVDs and videos, with a market share of 39%, Nielsen Online reports.
Posted 05/06/2008Katie DeatschPost a comment
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/ Marketing
Men are more likely than women to view consumer-generated video, study says
Men 18-34 accounted for 27% of viewed video streams on the four leading consumer-generated video sites in December, compared to 11% of video streams viewed by women, says a report from the new VideoCensus measurement service of Nielsen Online.
Posted 02/15/2008Don DavisPost a comment
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