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  • Led by retail adventurer Mary Kate Buckley, Nike explores the wilds of selling online

    When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn’t have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who’s overseeing the launch, Mary Kate Buckley, is a pro at figuring out how to implement retail operations under the most challenging circumstances. “I am excited in unchartered territory,”...

    Posted 12/26/2000Don DavisPost a comment

    When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn’t have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who’s overseeing the launch, Mary…

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