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  • / Marketing

    ESPN Launches Online Mall With Nike Store

    Top sports information web site ESPN.com will relaunch its shopping area as a sports merchandise mall this fall with a new online Nike store as anchor tenant. The site will feature a collection of products selected for ESPN.com visitors, including Nike Team Sports licensed apparel and Nike's made-to-order shoe program, NIKEiD. The site also will have a direct connection to a comprehensive line of Nike products at Nike.com. "Our new relationship...

    Posted 01/19/2001Don DavisPost a comment

    Top sports information web site ESPN.com will relaunch its shopping area as a sports merchandise mall this fall with a new online Nike store as anchor tenant. The site will feature a collection of products selected for ESPN.com visitors, including Nike Team Sports licensed apparel and Nike's made…

    Related Content:Nikeid

  • / Technology

    Nike trots out a revamped NikePlus.com

    In conjunction with Nike + SportBand, Nike also is rolling out an updated NikePlus.com, which now features more personalization, social networking and an enhanced shoe configuration application. NikePlus.com has about two million community members.

    Posted 07/15/2009Mark BrohanPost a comment

    In conjunction with Nike + SportBand, Nike also is rolling out an updated NikePlus.com, which now features more personalization, social networking and an enhanced shoe configuration application. NikePlus.com has about two million community members.
  • Led by retail adventurer Mary Kate Buckley, Nike explores the wilds of selling online

    When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn’t have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who’s overseeing the launch, Mary Kate Buckley, is a pro at figuring out how to implement retail operations under the most challenging circumstances. “I am excited in unchartered territory,”...

    Posted 12/26/2000Don DavisPost a comment

    When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn’t have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who’s overseeing the launch, Mary…

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