/ Technology

Analytics translates into higher sales for Rosetta Stone

The retailer of language programs has boosted conversions and average order values.

Posted 05/23/2011Paul DemeryPost a comment

/ E-Retailers

Ad experiments pay off for Ice.com, an IRCE speaker says

The jewelry e-retailer remodels its marketing mix and measurement approach.

Posted 04/14/2011Allison EnrightPost a comment

/ Marketing

Why Finish Line ran with Unbound Commerce for mobile

The running shoes retailer chose a vendor that could leverage its existing e-commerce technology.

Posted 10/12/2010Paul DemeryPost a comment

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/ Technology

Magento hires two execs as company anticipates global growth

The e-commerce platform provider projects a 300% sales increase for 2010.

Posted 09/07/2010Allison EnrightPost a comment

/ Technology

Adobe to spend $100 million on Omniture’s new headquarters

Adobe Systems Inc. will build a new campus for the web analytics unit in Utah.

Posted 08/09/2010Allison EnrightPost a comment

/ Marketing

Measuring the value of a Facebook follower

Just how valuable is the social network—and its members—to a merchant’s bottom line?

Posted 08/05/2010Katie DeatschPost a comment

/ Technology

Adding personalized recommendations boosts Build.com’s conversion rates 23.1%

The site’s average order value increased more than 9% as well.

Posted 07/29/2010Zak Stambor1 comments

/ Technology

Former Omniture CEO will leave Adobe

Josh James founded Omniture, which was acquired last year by Adobe.

Posted 07/29/2010Thad RueterPost a comment