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/ Technology
ValueClick focuses on personalized display advertising
The digital marketing company says it plans to integrate its disparate technologies this year.
Posted 03/21/2013Amy DustoPost a comment
Related Searches:Commission Junction | Most Bought Items Online | Affiliate
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/ Technology
Retailers lead in online ad spending
Retailers will spend $5.73 billion for web advertising this year, eMarketer predicts.
Posted 04/19/2011Stefany MoorePost a comment
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/ Marketing
Consumers respond to videos in ads, a Unicast survey suggests
For the fourth straight quarter, ads featuring videos are the best at engaging shoppers.
Posted 03/01/2011Zak StamborPost a comment
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/ Technology
Want repeat customers? Use online tools
A global survey finds that consumers like customer service features many e-retailers employ.
Posted 02/18/2011Allison EnrightPost a comment
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/ Marketing
Cracking the code
Online retailer Oneida tries to figure out the path online shoppers take to a purchase.
Posted 02/09/2011Paul DemeryPost a comment
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/ Marketing
Interactive marketing budgets are rising to reach cross-channel shoppers
Mobile and social will lead an increase in marketing spend this year, Forrester Research says.
Posted 01/13/2011Paul Demery1 comments
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/ Marketing
Online consumers favor a ‘Do Not Track’ policy
A Gallup poll finds 67% of U.S. Internet users oppose behavioral targeting of web ads.
Posted 12/29/2010Paul DemeryPost a comment
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